Portrait of Woman in Ethereal Clothes

manna the label



A grassroots community start-up with a big vision . . .

Manna the Label is a luxury womenswear brand guided by an overarching desire to make a social impact. Our hope is to evolve into a viable social enterprise recognised for beautiful design, high-quality craftsmanship and unparalleled compassion for people and the planet. ⁠ We are committed to craft beautiful garments in the kindest way possible.

Upcoming Collection


Our Philosophy


We strive to make beautifully delicate and artfully-crafted pieces that evoke a deep sense of awe and appreciation. We take exquisite attention to detail and incorporate artisanal techniques to preserve the rich and traditional customs of the people who make them. We draw our inspiration from the love of the natural world, the changing seasons, art, interiors and design.


We allow the ethical value of sustainability guide our community in order to better the people and the planet. By using luxurious natural fibres, we ensure that no harmful chemicals are used. We purchase in limited quantities and produce only what is ordered, minimising fabric waste, excessive manufacturing, and surplus stock. Our workers are well trained, well-compensated, and work under fair and safe labour conditions.


We are committed to being transparent in everything we do, from our sourcing to our manufacturing processes. We believe that honesty is the foundation of trust, and we are dedicated to building a brand that our customers can believe in. We follow through on the stories we tell about ourselves and our social mission will remain at the heart of the brand. We endeavour to earn your trust and confidence by staying consistent, reliable, respectful and most of all genuine.

Beige Wall and Stairs


We are on a mission to seamlessly blend fashion and philanthropy to drive meaningful, enduring social change. Our dedication lies in enhancing the lives of women and children residing in the garbage-collecting communities of Cairo. Guided by our unwavering commitment to the United Nations Sustainable Development Goals, we strive to create a ripple effect of positive impact, fostering holistic improvements in the lives of those we serve. Through our innovative initiatives and conscious practices, we aim to create a world where fashion is a catalyst for empowerment, and every purchase becomes a step towards a brighter, more inclusive future.

Woman in White Dress Holding Green Umbrella


At Manna the Label, we aspire to be more than just a fashion brand; we strive to be a beacon of change, where every stitch embodies purpose and every design tells a story of empowerment. Our vision is to elevate the quality of life for marginalised communities in Egypt, starting with the vibrant yet overlooked neighbourhoods of Cairo. Through our commitment to social impact and conscious design, we aim to inspire a global movement of compassion, resilience, and positive change.

Woman in White Dress

Our Story

Born in Egypt and raised in the States, Manna’s founder straddled two worlds throughout her life. Yet, it was a journey through the heart of Egypt, specifically Manshiyet Naser, that left an indelible mark on her soul. The stark contrast of wealth and poverty, the resilience of the community amidst adversity – these were images that stayed with her long after she passed through.

Years later, as she pursued a career in medicine, the faces of those she had encountered in Manshiyet Naser lingered in her heart. Life has a way of leading us to where our passions truly lie. After many years in medicine, she found herself seeking something more, a convergence of her dedication to healthcare, her advocacy for social justice, and her long-held passion for fashion. With that thought, the idea for Manna the Label was born.

Drop Shadow

Embark on a

journey . . .

. . . through the heart of Manna with our new book, "Beyond Aesthetics." Dive deep into the nine core values that shape our brand and learn how to infuse them into your daily life. Your purchase not only grants you access to a treasure trove of wisdom but also fuels the mission of Manna.

By choosing this book, you're not just a reader; you're becoming a vital part of the Manna community. Your support goes beyond the pages — it echoes in the initiatives we undertake. Thank you for considering this exploration into our values. Your interest means the world to us, whether you choose to bring this book into your life or simply share in the essence of Manna.

Come Along

As we embark on this transformative journey, we invite you to join our community of like-minded individuals.

Be part of our mission, share in our passion, and support something truly meaningful.

Together, we can redefine the purpose of fashion; where every garment tells a story of hope, compassion, and the power of collective action.