Beauty
redefined
manna the label
A grassroots community start-
up with a big vision . . .
Manna the Label is more than a luxury womenswear brand—it’s a mission-driven movement
rooted in compassion, artistry, and social change. Our garments are thoughtfully crafted to
celebrate the beauty of high-quality design and the skill of local artisans, while serving as a
catalyst for empowerment in Egypt’s underserved communities.
Guided by our commitment to sustainable practices, we strive to uplift both people and the
planet. We envision Manna as a social enterprise that transcends fashion, championing a model
of conscious design that connects customers to a cause. Each piece we create embodies purpose,
ethical craftsmanship, and a dedication to transforming lives through a shared love of beauty and
authenticity.
Upcoming
Collection
IN THE MAKING . . .
Our Philosophy
Core Values
At Manna, we believe that beauty, goodness, and truth are not
just ideals, but living forces with the power to heal, uplift, and
transform.
These values are the heartbeat of our brand, guiding everything
we do—from the creation of our garments to the spaces we
craft for learning, growth, and opportunity.
BEAUTY
GOODNESS
TRUTH
Beauty is transformative. It’s the beauty of purpose, seen in the hands that weave with care; the beauty of resilience, found in the economic empowerment that enables families to thrive; and the beauty of hope, ignited in the hearts of children who dare to dream.
For Manna, beauty is not merely aesthetic—it’s the essence of our work. It’s the spaces we create where people can flourish, where art and education nurture growth, and where every action is driven by compassion and care. Beauty is seen in the dignity restored within a community and the promise of a better future stitched into every piece we create.
Goodness is the quiet strength of choosing what is right, even when it is difficult. It’s the unwavering belief in the inherent dignity of every person and the commitment to empower families and children through education, economic opportunity, and holistic well-being.
In fashion, goodness is reflected in the sustainable fibres we choose, the fair wages we provide, and the ethical decisions we make that honour both the earth and the artisans who craft our pieces. Goodness is not just a principle, but the energy that drives our mission, propelling us toward the change we wish to see in the world.
Truth is the courage to be authentic in all we do—honest in our actions, transparent in our processes, and vulnerable in sharing the stories that matter. It’s the deep integrity that runs through every aspect of our brand, ensuring that our garments are crafted responsibly, and our mission remains focused on making a positive impact.
Through truth, we build trust, strengthen our connection with the communities we serve, and commit to upholding the values that define us.
Manna Manifesto
- At Manna the Label, our mission is to seamlessly blend fashion
with purpose, creating sustainable, meaningful change. We are
committed to empowering women and children in Cairo’s
garbage-collecting communities by providing dignity,
opportunity, and economic empowerment through innovative
programs. At the same time, we celebrate the artistry of local
artisans, whose handcrafted designs fuel our fashion line and
help generate resources for our community initiatives. Guided
by the United Nations Sustainable Development Goals, we
strive to create a ripple effect of positive impact through
conscious design, innovative initiatives, and a commitment to
social responsibility. Every purchase supports both the artisans
and the community, turning each garment into a story of hope,
resilience, and transformation.
MISSION
- At Manna the Label, we envision a world where beauty,
dignity, and opportunity are accessible to all. We aim to
empower marginalized communities in Egypt, starting
with the vibrant neighbourhoods of Cairo, by
intertwining purpose with fashion. Through our unique
blend of handcrafted designs and community-driven
initiatives, we aspire to create lasting change—
transforming the fashion industry into a platform for
social good. Our vision is to inspire a global movement of
compassion, creativity, and resilience, where every
garment embodies the spirit of empowerment and hope.
VISION
Born in Egypt and raised in the United States, Christine’s life has
always been shaped by the intersection of two worlds. Yet, it was a
journey back to Egypt—specifically to Manshiyat Naser—that left
an indelible mark on her heart. She witnessed resilience in the face
of struggle, dignity in the midst of hardship, and an unshaken
spirit within the community. These moments stayed with her long
after she left, quietly shaping the path ahead.
As a paediatrician, Christine dedicated years to healing children’s
physical well-being. But over time, she realized that true well-
being extends beyond healthcare. She felt a deep calling to
advocate for dignity, opportunity, and the right to a life free from
shame—especially for marginalized communities. This led her to
combine her lifelong love of textiles and design with her passion
for social justice and cultural heritage, using them as a powerful
vehicle for change.
Manna the Label was born from this vision—a commitment to
honouring heritage, empowering artisans, and creating a bridge
between beauty and purpose. Through Manna, Christine
combines her passion for beauty, social justice, and holistic
wellbeing, weaving a new narrative where artistry uplifts
communities and transforms lives.
Our Story
Embark on a
journey . . .
. . . through the heart of Manna with our new book, "Beyond
Aesthetics." Dive deep into the nine core values that shape our
brand and learn how to infuse them into your daily life. Your
purchase not only grants you access to a treasure trove of
wisdom but also fuels the mission of Manna.
By choosing this book, you're not just a reader; you're becoming
a vital part of the Manna community. Your support goes beyond
the pages — it echoes in the initiatives we undertake. Thank you
for considering this exploration into our values. Your interest
means the world to us, whether you choose to bring this book
into your life or simply share in the essence of Manna.
As we embark on this transformative journey,
we invite you to become part of something
much greater than fashion.
Join a community of like-hearted individuals
who believe in the power of beauty, purpose,
and collective action.
Together, we can reimagine the role of fashion
in our world, where every garment tells a story
of hope, compassion, and the strength of shared
purpose.
Be a catalyst for change with us.
Come Along